Dior
Dior: The universe of Joy
For its new fragrance Joy, Parfums Christian Dior wanted to an experience that was just as iconic as the launch of their last perfume J’Adore, which took the perfume industry by storm when it launched in 1999.
The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge The Challenge
An icon inthe perfume world.
We knew the Joy launch had to highlight the stature of the fashion house’s fragrance and cosmetics branch and remind consumers that Dior was and has always been an icon in the rapidly expanding perfume market. Though we had our work cut out for us, our expertise in creative, experiential marketing meant we knew we had it covered.
The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution The Solution
Instead of a single event, we produced a full day of immersive activations all throughout the city of Los Angeles. The launch was split into three parts, with each representing a different aspect of the fragrance.
The first event, held at the Beverly Hills Townhall, housed a large-scale installation that highlighted the notes used in the perfume. Guests were welcomed into the flower-filled townhall with a glass of champagne and were invited to explore Joy’s various scents.
The second event took place at a private villa on Sunset Boulevard. We transformed the location into a Dior brand wonderland. Guests were given a tour of the villa, where the product’s story and inspiration came to life before their eyes.
Unveiling the Joy muse,Jennifer Lawrence.
The third and final event was a private dinner at the Sunset Tower Hotel that culminated in the ultimate reveal: superstar Jennifer Lawrence as the Joy muse. And the Oscar-winning actress was even in attendance.
The result The result The result The result The result The result The result The result The result The result The result The result The result The result The result The result The result The result The result The result
Celebrating theeminence ofChristian Dior.
The Joy by Christian Dior product launch was deeply impactful. We created an experience that measured up to the sterling reputation of the Dior brand and received a positive reaction from the over 70 VIP guests that attended the event, including Joy muse Jennifer Lawrence.
Thanks to our creatively unconventional approach to experiential activations, the launch received widespread global media coverage. The success of this event is a testament to HAUS OF PARK’s ability to inspire and instill true fandom and brand loyalty.
More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories More success stories
Explore other case studies and successful collaborations we’ve done for our clients.