Piaget:Polo S Launch
Swiss luxury watchmaker Piaget has a dedicated following among serious watch aficionados, but with the launch of the Polo S collection, the brand wanted to appeal to a younger, more modern audience.
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Connecting witha modernaudience.
We knew Piaget needed the launch to do three things: showcase the new collection, reflect the brand’s new direction, and present new ways to connect. To tackle this challenge, we used our deep and strategic understanding of experiential marketing and immersive experiences for luxury brands.
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Virtual reality bringingthe collection to life.
Working alongside Les Garçons agency, we designed a multi-sensory experience that would take guests on an immersive journey through the world of Piaget.
Held at the Duggal Greenhouse in Brooklyn, New York, the event featured interactive displays, from touchscreens showcasing the Polo S collection to virtual reality experiences that immersed guests in the world of Piaget.
We also created a bespoke cocktail menu that incorporated the brand’s identity, using ingredients that reflected the colors of the Polo S collection.
To create further excitement, we curated a star-studded guest list that included brand ambassador Ryan Reynolds. The event was heavily promoted on social media platforms, creating massive buzz and excitement among Piaget’s target audience, and even bringing new fans into the mix.
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The Piaget Polo S launch exceeded Piaget’s expectations in terms of attendance, engagement, and social media reach. Our event created an unforgettable experience for attendees and resulted in increased love and appreciation for the brand. Thanks to our dedicated work, we helped Piaget’s influence grow by showing how the brand is just as contemporary as it is sophisticated.
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