The Fondation du MAC
Les Printemps du MAC:Bleu Minuit
The Fondation du Musée d’art contemporain (MAC) wanted the 15th iteration of its Printemps du MAC fundraiser to be a party its guests wouldn’t forget.
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A captivating eveningfor the arts.
Given our event expertise, we knew we could curate a captivating evening while also making it reflect the creative essence of the MAC. Given the high-profile nature of the event, the pressure to deliver a memorable night was high.
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One pool party...
We named the event BLEU MINUIT. Our theme? An homage to pool parties of 1970s California, where fashion rules were broken and re-shaped. The event’s immersive settings meant attendees could become part of the era’s retro ambience for one unforgettable night.
...one memorablenight.
The audience would be high-profile, so we curated experiences to match. A makeup retouching station and perfume trial by Yves Saint-Laurent Beauté, a photo booth presented by Balnea spa + thermal reserve, and top DJs set the mood throughout the night. Surrealistic projections made in partnership with Rodeo FX immersed guests further. And as the clock struck midnight, a performance by singer-songwriter Claudia Bouvette made the glamor of the evening reach an all-time peak.
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This record-breaking benefit event rallied over 1,200 members of the arts and business community and raised a monumental $500,000—exceeding its fundraising target. The event’s auction raised over $70,000 alone, a testament to the success of the evening.
HAUS OF PARK was at the heart of this vibrant event. We harnessed our creative and strategic capabilities to take it to new heights. The success of Les Printemps du MAC’s 15th edition showed just how we transform challenges into unmatched experiences, and was a nod to our legacy in experiential creativity.
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