Mercedes-Benz

Mercedes-Benz:
Official Grand Prix Party 2024.

Experiential Design

Immersive Environments

Bespoke production

Montreal, Canada

After the success of our partnership at the 2022 Grand Prix, Mercedes-Benz came back to us with an exciting challenge for 2024: create the official F1 Grand Prix party at the iconic Ritz-Carlton in Montreal.

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As the event’s official sponsor, Mercedes-Benz wanted an unforgettable experience that showcased their brand’s sophistication while capturing the electric energy of F1. The task? Blend luxury, exclusivity, and excitement into a single night that would leave a lasting impression on VIP guests and attendees.

The bar was high. The expectations even higher. But at HAUS OF PARK, we’re built for moments like this.

An iconic take
on the 1950s glam.

We transported guests back in time to the glamorous 1950s, turning the Mercedes-Benz lounge into a world of vintage luxury and high-energy entertainment.

Here’s how we brought it to life:

—A dazzling 1950s theme: The space was transformed with elaborate period décor, fashion-forward styling, and lavish food and drink menus inspired by the era’s opulence.

—Show-stopping entertainment: Guests enjoyed live performances from singers, a DJ that kept the energy alive, and a vintage photo booth where they could capture the moment in timeless style.

—A tailored guest experience: From Mercedes-Benz’s VIP clientele to a select number of ticket holders, every attendee felt like a star. The event seamlessly balanced exclusivity with the vibrant energy of F1, delivering an experience unlike any other.

Prestige and thrill
befitting of the F1 Grand Prix.

This wasn’t just a party—it was a moment. A celebration that connected the prestige of Mercedes-Benz with the thrill of Formula 1.

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A roaring success.

The night was a roaring success, drawing over 1,000 guests, including celebrities and media, who gave glowing reviews.

Positive press coverage and social buzz cemented Mercedes-Benz’s reputation as more than just a sponsor—they became a creator of iconic F1 experiences.

Once again, HAUS OF PARK delivered excellence, reinforcing Mercedes-Benz’s position as a leader in the Canadian automotive industry and elevating the F1 Grand Prix to new heights.

Mercedes-Benz:Official Grand Prix Party 2024.

An iconic takeon the 1950s glam.

Prestige and thrillbefitting of the F1 Grand Prix.

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A roaring success.

Mercedes-Benz:
Official Grand Prix Party 2024.

An iconic take
on the 1950s glam.

Prestige and thrill
befitting of the F1 Grand Prix.

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