Mercedes-Benz Canada
Mercedes-Benz:F1 Grand Prix
Mercedes-Benz Canada needed an agency that would make them stand out as the 2022 Canadian Grand Prix sponsor.
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To make this happen, the luxury car giant needed a series of activations that would bring massive positive attention to the brand, all while motivating its dealerships and employees. We were brought in as experts to achieve the brand’s goal—lofty for some, a welcome challenge for us.
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An immersiveexperience at thenext level.
We curated an exciting program of events that emphasized connectivity and positive emotional links. Think interactive installations that used gamified mechanics, like terraces filled with Batak Reaction Trainers, that would get fans into the mindset of a racecar driver.
From hospitality events to exclusive VIP and VIC moments, to building out an interactive brand logo, our immersive
experiences were meant to bring attendees into the Mercedes-Benz brand universe and turn them into fans.
Organizing the F1Red Carpet Gala.
Our team also handled Mercedes-Benz Canada’s media takeover and PR for the 2022 Grand Prix. We organized a massive closing party that entertained stars like Lewis Hamilton, and our partnership with Le Richmond, hosts of the official F1 Red Carpet Gala, boosted engagement, impressions, and attendance.
We are experts in large-scale events. It’s how we turned a party this big into an exciting, memorable experience that left attendees with a lasting impression of the brand, all while staying true to Mercedes-Benz Canada’s goals and objectives.
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The results speak for themselves: the closing gala generated more than 18.5 million impressions alone.
Mercedes-Benzat FestivalMural.
We also organized an exclusive media event for Mercedes-Benz Canada at Mural Festival to boost engagement with spectators, which ended up generating over 1.2 million impressions. Thanks to our dedicated and creative collaboration with the luxury car giant at the 2022 Canadian Grand Prix, HAUS OF PARK helped solidify Mercedes Benz as a major presence in the Canadian automotive industry.
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