Bugatti

Le Domaine Bugatti:
Framing a masterpiece.

Bespoke production

Experiential design

Immersive environment

Pebble Beach, California

For over three years, Bugatti has trusted us to deliver unforgettable experiences at the Pebble Beach Concours d’Élégance. Each project has been a testament to our evolving partnership and shared commitment to excellence.

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Capturing the Tourbillon's
unparalleled artistry.

In 2024, the stakes were higher than ever. Bugatti wanted to unveil the ultra-exclusive Tourbillon—a stunning masterpiece making its North American debut—to an audience that included both the world’s top collectors and everyday car enthusiasts.

The challenge? Create an environment that captured the Tourbillon’s unparalleled artistry while balancing two worlds: the high-touch exclusivity demanded by Bugatti’s VIP clientele and the public-facing accessibility of the Concours d’Élégance. The experience needed to be immersive, seamless, and unforgettable.

And, of course, it had to live up to the Bugatti name.

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Blending sophistication,
sustainability and storytelling.

We set out to design a space that was as extraordinary as the Tourbillon itself, blending sustainability, sophistication, and storytelling.

Here’s how we brought the vision to life:

A frame for perfection: We created a luxury brand space with a show-stopping centerpiece—a carefully positioned window that framed the Tourbillon like a work of art, inviting attendees to marvel at its beauty.

Sustainable sophistication: Continuing a concept developed in 2023, the structure was built using premium materials reused from the previous year, reflecting Bugatti’s commitment to thoughtful design and innovation.

Crafting an exclusive
VIP space.

Le Domaine Bugatti: Inside, we crafted an exclusive VIP sanctuary where select guests could experience the Tourbillon up close, connect with the Bugatti team, and revel in the brand’s world of luxury.

A showcase of icons: Outside, we complemented the Tourbillon with three additional Bugatti models: the ultra-fast Bolide, the timeless Type 35, and the ultra-exclusive Chiron, offering car enthusiasts a full-spectrum view of Bugatti’s legacy.

The result was more than a display—it was an immersive journey into the heart of Bugatti’s excellence.

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The Tourbillon shone as the star of Pebble Beach, drawing admiration from VIPs and car enthusiasts alike.

With a meticulous balance of exclusivity and accessibility, the experience delivered exactly what Bugatti wanted: a lasting impression of unparalleled luxury and craftsmanship.

Once again, Bugatti’s faith in our team was rewarded, proving that the right partnership—and a perfectly framed masterpiece—can turn any moment into something truly iconic.

Le Domaine Bugatti:Framing a masterpiece.

Capturing the Tourbillon'sunparalleled artistry.

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Blending sophistication, sustainability and storytelling.