Twitch
Twitch: Helios
To celebrate its 10-year anniversary, Twitch wanted to create a digital campaign that would pay homage to the past, present, and future of the platform. At the same time, they hoped to continue uniting their gaming community.
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Twitch brought in HAUS OF PARK, along with its ARG experts—Alice & Smith Studio, to put our skills in technological solutions into practice. Committed to creating new milestones for the platform, we aimed to break the boundaries of interactive digital content.
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Collaborative missionsto unite participants.
To truly push boundaries while offering a glimpse into the future of gaming, we used our proprietary engagement solution XR Server to produce an ARG (Alternative Reality Game) that had participants gathering clues and information in real life while interacting with fictional elements set in a virtual universe.
The end goal of building a rocket was broken down into five separate missions that could only be accomplished through communal collaboration.
This created a unifying and collectively empowering gaming experience. The event culminated with the video launch of the completed rocket.
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Surpassingexpectationsby 2,500%.
The game surpassed initial engagement expectations by a whopping 2,500% with a total of 55,000 unique players and 225,000 viewers. High participation aside, what set this campaign apart was the high level of engagement that persisted after the event was over: cumulatively, the event was streamed for a total of 514 hours.
We sought to create new milestones, and with this campaign, we achieved it. We succeeded in breaking boundaries for ARGs by harnessing both new innovations and good old-fashioned fun. The result was something at the vanguard of interactive digital content, while remaining enjoyable and accessible.
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