Funcom
Dune:A virtual campaign
Releases of films and games need promotional assets, and for the release of both for the science fiction classic “Dune,” we wanted to take it further.
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The campaign needed to be immersive, innovative, and resonate with the passionate fanbase of “Dune” while bringing newcomers into the fold. Our skill in creating immersive digital experiences meant we knew just how to do this.
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Two websites.The world of Arrakis.
Guided by cutting-edge web technologies and design principles, we and our in-house specialists, Alice & Smith Studio, created two websites: DuneAwakening.com and DuneSpiceWars.com. DuneAwakening.com offered an interactive journey through the world of Arrakis, using parallax scrolling, stunning visuals, and animations to introduce fans to the film adaptation.
DuneSpiceWars.com showcased gameplay features, stunning artwork, and exclusive content. It also encouraged users to join the growing community and sign up for the game’s beta version.
A cutting-edgemarketing campaign.
Our team also supported the launch with a marketing campaign that included targeted social media advertising, influencer partnerships, and exclusive content reveals. Our team always makes sure to cover all of the bases.
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Our work for “Dune” was a resounding success. Combined unique visitors to both websites totalled more than two million, with 350,000 newsletter sign-ups and 150,000 beta sign-ups for “Dune: Spice Wars.” Our immersive digital experiences set a new benchmark for fan engagement and marketing campaigns in the entertainment industry.
This campaign demonstrated the potential for these kinds of experiences to generate excitement and anticipation for new releases, while building engaged communities around them.
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Explore other case studies and successful collaborations we’ve done for our clients.