Pan-canadian client
The Connected Store
Canada’s leading vape brand attracts consumers that are forward-thinking and tech-savvy. For them, traditional brick and mortar stores often fall short.
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Driven bytech andinnovation.
To visit a store in person, the experience needs to be immersive and hyper-personalized. The job was perfect for our progressive, tech-driven agency. Using cutting-edge contactless biometric technology, we transformed our client’s flagship Toronto store into a hyper-personalized shopping journey.
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Interactive touchpointsto engage consumers.
We started by assembling a team of 50 industry-leading experts to design an innovative store experience. They conceived and built multiple touchpoints, including an interactive cube, device bar, browsing table, and flavor wall, to name a few.
The first touchpoint includes a contactless biometrics engagement tool that better personalizes each customer’s shopping journey.
The gamified interactive cube is the next immersive experience, there for brand awareness and engagement.
Visitors then proceed to the education screen and trial and flavor walls, where they get to know products in a novel way.
Before leaving, customers can visit the infinity room with its dynamic visual content for the ideal final touch to the experience.
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Rapidly growing Canada’sleading vaping brand.
Since we started working with Canada’s leading vaping brand, their market growth increased by 50% and their market share by 75%. This is because we knew what they needed to expand and attract positive attention—the store was just one aspect. Customers frequently praise its modern design and unique, interactive features.
On top of this, the store was recognized with the Retail Council award for Best Interactive Customer Experience in 2023. This accolade shows the commitment we have to retail excellence and creating the most unique, forward-thinking work for whoever teams up with us.
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