Pan-canadian client
Neon Oasis: an immersivebrand launch.
For its Canadian launch, an up-and-coming vaping brand hired HAUS OF PARK to create a memorable pop-up that would make their target audience feel connected to the brand.
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A unique,intimate brandexperience.
The goal was for it to be unique, captivating, and live in the real world: more intimate than traditional forms of marketing. With our expertise in experiential marketing, we knew what the brand needed to make a lasting positive impression.
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An immersive pop-up in two parts.
The pop-up was a two-parter. For the first, set in winter, fruit-filled ice monoliths that matched the brand’s vape flavours filled an outdoor space, as if it were the courtyard of an esteemed art museum. The second, called Neon Oasis, was set in the peak of summer.
Surrounded by over 1,000 plants and with nearly every piece of scaffolding covered in strips of neon lights, it was an unforgettable experience that gave visitors an immediate impression of the brand identity: one that promotes both cleaner living and the joy that it brings. Inside the pop-up, brand ambassadors discussed the journey from smoking to vaping, and educated each of-age visitor about the product’s benefits.
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Despite being live for only a few months, over 20,000 people visited the activations, and Neon Oasis alone garnered over 9.5 million social media impressions. By bringing the vaping brand so uniquely to life, we immersed consumers in the brand’s identity and created a strong emotional connection.
An impactfulactivation.
Not only was there extensive social media coverage and great brand-building testimonials, these activations showed just what we’re capable of: we can make something magical happen on a short deadline, and we maintain the quality of a long-term activation for its entire run.
HAUS OF PARK has continued working closely with this brand since its launch, and now, it’s Canada’s leading vaping brand. That’s no coincidence, but an example of our tenacity and skill.
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