Pan-canadian client

The Connected store: fully
immersive engagement.

Strategy & ideation

Engagement marketing

Built environment

Immersive environment

Canada

How do you turn a brick-and-mortar store into something as innovative and forward-thinking as its tech-savvy consumers?

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An immersive
and personalized
flagship experience.

Canada’s leading vape brand came to us with a bold vision: transform their flagship Toronto location into a hyper-personalized, immersive experience that redefined what in-store shopping could be.

This wasn’t about shelves and counters—it was about creating a fully interactive journey that captured the essence of their brand and resonated with their audience.

A challenge tailor-made for HAUS OF PARK.

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Interactive touchpoints
to engage
consumers.

We built a flagship store experience that blended cutting-edge technology, gamification, and sensory immersion.

Here’s how we brought it to life:

Personalized journeys: Visitors were greeted with a contactless biometric tool that tailored their shopping experience from the moment they stepped in, making every journey unique.

Gamified engagement: At the heart of the store was a massive interactive cube—a gamified structure outfitted with touchscreens on three of its six sides. Motion sensors, engaging games, and dynamic visuals invited visitors to play, learn, and interact with the brand.
Sensory immersion: The cube was surrounded by interactive LED arches, amplifying the sense of wonder and creating a space where tech and creativity met seamlessly. To keep things fresh, games were updated throughout the year, ensuring there was always something new for visitors to discover.

Product exploration redefined: Visitors could explore the education screen, trial walls, and the flavor wall—all designed to make product discovery as interactive as it was informative.

A show-stopping finale: Before leaving, customers entered the infinity room, a stunning 360-degree space with mirrors, screens, and dynamic visuals that fully immersed them in the brand’s world.

This wasn’t just a store; it was a sensory-driven, tech-infused experience designed to connect, educate, and delight.

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Rapidly growing Canada’s
leading vaping brand.

The numbers tell the story:

—50% market growth and 75% market share increase since our partnership began.
—Countless customers praising the store’s modern design and unique, interactive features.
—Recognition from the Retail Council with the Best Interactive Customer Experience Award in 2023—a testament to the store’s industry-leading innovation.

This flagship store proved that when HAUS OF PARK combines creativity with technology, the results speak for themselves. It’s not just about designing spaces; it’s about creating memories—and leaving a lasting impression that keeps people coming back.

The Connected store: fullyimmersive engagement.

An immersiveand personalizedflagship experience.

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Interactive touchpointsto engage consumers.