Paradox Interactive
PDXCON: A remixedfan convention.
Paradox Interactive, a world-leading PC games publisher, was experiencing an unprecedented challenge because of the pandemic: their annual game launch convention—a crucial event for engaging its audience—could no longer be held in-person.
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A non-stop 3-dayonline event.
HAUS OF PARK, in collaboration with its in-house ARG specialists, Alice & Smith Studio, was brought in to create an innovative replacement for the convention. Despite the extreme circumstances, we devised a non-stop 3-day online event that would gather together worldwide communities.
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Streamedon Twitch.
We transformed the annual convention into a Twitch broadcast supported by Unreal Engine that created a life-size game experience for its viewers. This edition, called “PDXCON Remixed,” became an imaginary universe where all Paradox games collided.
Our team also built a studio where famous developers and Paradox’s CEO released their news to fans in stellar virtual environments. Online viewers could interact in real-time via Twitch Interactions, a custom gamified extension with mini online games, which allowed them to win exclusive rewards while following the most anticipated announcements.
Amplifying theevent’s reach.
We also used social media and organic impressions to amplify the reach of the event, creating an immersive, engaging, and community-driven campaign that generated excitement and anticipation for its game launch. As always, we had all the bases covered.
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Thanks to our skill in technological solutions and experiential marketing, the Paradox Interactive game launch was resounding success. The Twitch broadcast resulted in 1.1 million interactions and 8 billion organic impressions, both exceeding early expectations. Not only was the work we did unique and inspiring, we organized the entire launch during an ongoing global pandemic. Not only is our team talented, we’re extremely capable.
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