Bell:Osheaga Festival
Having stamped its mark in Quebec through sponsorships of well-loved sports teams and arts and music festivals, Bell entrusted HAUS OF PARK with helping solidify its place in Quebec’s cultural landscape.
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Uniquely engagingwith the brand.
We started with Montreal’s iconic musical festival, Osheaga. Our expertise meant we knew we could provide a playfully immersive entertainment experience that would get festivalgoers to truly engage with the brand.
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Bell ALT TVbrought to life.
We designed a series of immersive installations that placed guests into the world of Bell ALT TV at one of the world’s largest music festivals: Osheaga. Each zone was designed to drive awareness and showcase a different device that can be used with the Bell ALT TV service, like laptops, tablets, and cellphones. One area had festivalgoers playfully explore the service’s features on a large, transparent TV screen.
Another area—what we called the “Chill Zone”—included comfortable seating and charging stations so festivalgoers had a place to relax while exploring the tech Bell had to offer. The installation produced a brand experience that would help Bell ALT TV turn cord-cutters into prospective clients.
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A meaningful connectionwith festivalgoers.
Our activation meant Bell connected with their target audience in a real and meaningful way, with positive responses received from both festivalgoers and Bell representatives. Our work at the Osheaga festival not only solidified our reputation as a premier experiential engagement agency, it meant we became a reliable partner for Canada’s largest telecommunications company.
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