700 RIVER

The Future of Austin, Elevated

REAL ESTATE

EXPERIENCE DESIGN

BRAND WORLD BUILDING

LAUNCH

Architecture as attitude

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Launch 700 River: a new residential tower in downtown Austin, built for culture-first urbanites.

The goal—build brand equity from day one. No renderings. No brochures. Just architecture, experience, and story.

We led creative and experiential, tasked with turning design philosophy into cultural moment.

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Built to Speak

The building was designed to speak—so we wrote the story with it as the main character. Every element of the launch pointed back to its presence, its posture, its point of view. The narrative was architectural.

A cinematic brand film premiered at launch, anchoring the story. Architects and designers gave voice to the building’s soul—less structure, more statement. The film became both manifesto and mood board.

The on-site launch event brought Austin’s design and real estate circles into the world of 700 River. A live band performed over the rooftop infinity pool on a custom-built stage—part concert, part film set. Guests moved through a series of branded touchpoints, from an illustrated isometric map to tactile print pieces. Local food and drink rooted the experience in place and palette.

The event made the building feel lived-in before the first resident arrived. The story was already unfolding.

Launching a building should feel like launching a brand.

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700 River launched as a cultural marker

The campaign sparked buzz across Austin’s design, real estate, and cultural circles, positioning 700 River as both landmark and lifestyle.

Our play-based launch approach gave this architectural gem a story worth sharing, turning static real estate into a living brand with momentum.

700 River proves that launching a building should feel like launching a brand. That storytelling can be spatial. That play, when elevated, becomes power.

Whether it’s architecture, hospitality, or community development, Haus of Park builds more than moments.