Red Bull

Red Bull: Your Play,
an interactive gaming experience.

Transmedia activation

ARG

Influencer marketing

Gamification

Online

Red Bull wanted to grab the attention of casual gamers—those who live for their favorite streamers and thrive on immersive content.

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But instead of sticking to the usual sponsorship playbook, they wanted to break the mold: create an ad-break experience so engaging that viewers couldn’t help but jump in. They needed a partner that could deliver something immersive, playful, and technically seamless.

Enter HAUS OF PARK.

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We created Red Bull: Your Play—a one-of-a-kind
interactive experience for
for Twitch viewers.

Here’s how it worked: Imagine a mix of “choose-your-own-adventure” and a prediction game, brought to life during live streams.

Involving fans in
the streamers’
gameplay.

The setup? Streamers did what they do best—play. But at key moments, gameplay paused, and viewers were prompted to predict the streamer’s next move.

The twist? Correct predictions entered participants into a contest to win big: either a PS5 or a gaming rig.

HAUS OF PARK handled it all—from scannable QR codes to seamless dynamic voting modules—ensuring every interaction was smooth, exciting, and effortlessly on brand.

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72K views for the
campaign

The campaign smashed expectations:

4.2% engagement rate, surpassing industry benchmarks.

18% viewer participation, proving the concept was as addictive as the gameplay.

—The buzz? Unmatched. Streamers and viewers raved about the experience, turning Red Bull into more than a drink—it became part of the game.

With public sentiment glowing and engagement soaring, Your Play proved that great partnerships are the ultimate cheat code for success.

Red Bull: Your Play,an interactive gaming experience.

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We created Red Bull: Your Play—a one-of-a-kindinteractive experience forfor Twitch viewers.

Involving fans inthe streamers’gameplay.