Nacon
Nacon:An immersive challenge
Nacon wanted to generate anticipation over the launch of their new game. The answer? Plunging fans into an adrenaline-pumping world of online challenges, where intricate missions were the key to unlocking game-ready content.
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Plunging fans into the world of ARG.
To generate anticipation for their new Test Drive Unlimited Solar Crown game, French video game company Nacon had one specific request in mind: to gamify the launch. Their goal was to immerse fans in a complex, collaborative online quest, leading to the unveiling of the game’s highly anticipated release date.
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A thrilling ARGscavenger hunt.
We conceptualized a thrilling ARG internet scavenger hunt which prompted players to solve five intricate missions that unlocked 3D models of six cars featured in the upcoming game.
In order to extend the immersion, the campaign also featured a mission hub, countdown, and an interactive Discord servers where players could collaborate in real-time.
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An engagedonline community.
A testament to HAUS OF PARK’s expertise in brand lore and gamification, this campaign was a huge success, generating massive amounts of engagement. In just 3 days, streamers created over 40 YouTube videos which garnered over 300K organic views.
There were 90,000 player sessions recorded, which proved how involved the gaming community really was.
Organic engagementthrough Discord.
Equally impressive, there were 20,000 conversations had over Discord, highlighting how organically engaged the community truly was.
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