PUBG
PUBG: Buildingbrand lore
PUBG, the online battle royale game, was hugely successful following their Season 9 launch, and its publisher Krafton wanted to build on this success by providing fans with a website to learn about the game’s backstory and characters.
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Connecting withfans through brand lore.
The website needed to be visually appealing, user-friendly, and offer compelling lore content that would immerse fans in the PUBG world. Krafton also wanted to create a sense of community on the platform.
This is where we came in. In collaboration with our in-house specialists, Alice & Smith Studio, we created a richly layered website that would excite fans and keep them coming back for more.
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Dedicatedcontent creation.
We collaborated with a dedicated content creation team to produce high-quality lore content, like stories, character backgrounds, and in-game history. We also established an in-house production studio to create multimedia content: Think videos, animations, and interactive elements.
Forums, chat rooms, and social media integration were only some of the website’s features that brought on fan engagement and community building. Fan events, contests, and giveaways were organized to boost participation.
Our team used social media to promote the website and engage with fans through regular updates, teasers, and sneak peeks of upcoming content. This created excitement and captured the attention of our fans.
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Building onPUBG season 9.
Our team created a unique website that built on the excitement from PUBG’s season 9 launch, keeping the momentum of that success going. The website went deep into the lore of the PUBG universe while including solutions like content creation, studio and on-site production, community building, and fan engagement.
All in all, the website attracted nearly 80,000 unique visitors and received over 100,000 total sessions. On average, 3.5 pages per session were viewed, meaning the content we created achieved our goal of making fans not only visit the website, but stay.
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