The Trekking Group / UPLÄ
UPLÄ: A 360° campaign thatmade every touchpoint bounce.
How we turned trampolines and imagination into a full-on 360 playground.
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UPLÄ—home to North America’s largest outdoor trampolines—needed more than a seasonal campaign. They needed to reignite the sense of wonder that lives at the heart of their brand. With nature, movement, and play at the core of the experience, the real challenge was this:
How do you make a campaign feel like a trampoline?
How do you translate that bounce—that feeling of joy—across every touchpoint, from static billboards to doomscroll-filled feeds?
THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X THE SOLUTION X
A 360 campaign to surprise and delight.
We built a 360 campaign designed to surprise, uplift, and defy expectations. The goal wasn’t to promote a place—it was to trigger a mindset.
From creative concept to execution, our team treated every surface as a playground.
—Billboards broke their frames.
—Bus wraps had silhouettes jumping out the windows.
—Social posts playfully interacted to interrupt the scroll.
Next gen AI to create wonder.
We blended Unreal Engine, next-gen AI tools, graphic design, and photography to create a surreal, immersive visual world—one that reminded audiences that imagination doesn’t disappear. It just needs a little bounce to wake up.
As Jean-François Couture, CMO of The Trekking Group, put it:
“HAUS OF PARK proved to be the perfect partner. They harmonized technology, innovation, and nature—bringing our vision to life and beyond. The results have been nothing short of spectacular.”
THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X THE RESULT X
A campaign that leapt off the page—literally and creatively.
We transformed OOH from static media into playful storytelling spaces.
And we proved that even the most traditional formats can become immersive when you treat them like a game.
This wasn’t just a campaign. It was a trampoline for the imagination.
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Explore other case studies and successful collaborations we’ve done for our clients.