Brand Lore
From logo to lore...
How treating your brand like an IP can unlock next-level engagement.
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Think of your brandas more than a logo.
Brands with IP mindset unlock a world of immersive experiences. Think Barbie’s universe, Star Wars’ endless galaxies, or Harry Potter’s wizarding world—all built on rich, engaging brand IP. But what if your brand could do the same?
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Ok, but what exactlyis an IP?
Simply put, IP is the acronym for Intellectual Property. It refers to all the legally-protected assets of a brand—think logos, designs, names, but also lore, characters and storylines. Well-known examples include the the likes of Mario Bros, Marvel, or Pokémon, and all the characters, storylines, toys, games, movies, books, and more that encompass their respective brand universes.
It’s a goldmine of untapped potential—content and connection opportunities that are often overlooked because IP is too often seen as exclusive to the entertainment industry.
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Today’s audiences expect more—especially Gen Z and Alpha, who grew up in rich, connected universes and thrive on seamless experiences that take them across digital and real-life worlds.
How we can deliver forthese generations of consumers.
Audiences that expectinteraction and engagement.
They crave interaction, engagement, and something to be loyal to. Here’s the secret: your brand already has what it takes.
How do we do this? We start by uncovering your brand’s unique story—its milestones, memes, user-generated content, characters, Easter eggs, upcoming launches, and more.
Cracking the codeof your brand’s IPs.
At the core of our approach is understanding your consumers—their motivations, behaviors, and how they interact with your brand. From there, we develop a tailor-made campaign that elevates your IP and brings your story to life.
Whether through gamification, location-based storytelling, or collaborative engagement, every campaign is crafted around what makes your brand special and your audience deeply connected.
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Building worlds aroundyour brand lore.
When you treat your brand like an IP, you’re not just selling products—you’re building a world where your audience can play, explore, and connect. It’s about transforming passive consumers into active participants, fostering loyalty that goes beyond transactions.
The next chapter of your brand starts here—are you ready?
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Craving more insights? Dive into the rest of our Playbook.